John Carter

Marketing Director

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Latest Questions

Standard Variant Picker vs. Product Variations Block

Find out how Wonder Theme’s Product Variations block differs from Shopify’s standard variant picker, and choose the right variant setup for your store.

John Carter
October 31, 2025

Logo banner with Text

The Logo Banner with Text section is designed for the Header Group, adding a modern and elegant visual experience to your store’s first impression.It allows you to display a prominent animated logo along with supporting text or a short tagline.

John Carter
October 16, 2025

Image with video (Home)

The Image with Video (Home) section is a specialized and enhanced version of the classic Image with Video section, crafted specifically for use in Header Group layouts. With its extended settings, such as precise content positioning, it offers unparalleled flexibility and customization.

John Carter
January 24, 2025

Background video

The Background Video section adds a dynamic and visually engaging element to your store. Perfect for showcasing your brand's story, products, or mood, this section creates an immersive experience for your customers.

John Carter
January 10, 2025

Cross sell

The Cross-Selling feature is designed to enhance the shopping experience while increasing average order value. This feature displays in the cart drawer, showcasing additional products that customers might be interested in, based on the selected collection or items handpicked by the merchant.

John Carter
December 11, 2024

Before and after

The Before and After section is a powerful way to showcase transformations and product effectiveness. This section consists of two parts: a content area where you can add customizable blocks such as a subheading, heading, text, and buttons, and an interactive slider that lets customers compare two images side by side.

John Carter
March 18, 2025

Benefits video reels

The "Shoppable video" section is an interactive and engaging feature designed to enhance the shopping experience. This section allows you to play and pause a video, with selected products sliding in from left to right based on specific timestamps you set in the video. It also offers a quick buy option and a rewind button for desktop users, making it easy for customers to purchase featured products directly from the video.

John Carter
January 9, 2025

Benefits product

The "Benefits Product" section is crafted to showcase your products in a visually elegant and informative way. This feature allows you to add high-quality images optimized for both mobile and desktop views, ensuring your product presentation is clear and attractive across all devices.

John Carter
November 22, 2024

Bulletpoints block

The Bulletpoints Block is a versatile feature designed to enhance product pages on Shopify by allowing merchants to display key product information in a list format. This block enables the use of either a multi-line text or single-line text list metafield type, giving store owners the flexibility to customize the bullet points for each individual product. This ensures that product-specific attributes, features, or highlights can be easily communicated to customers.

John Carter
October 30, 2024

Shoppable video reels

The "Shoppable video" section is an interactive and engaging feature designed to enhance the shopping experience. This section allows you to play and pause a video, with selected products sliding in from left to right based on specific timestamps you set in the video. It also offers a quick buy option and a rewind button for desktop users, making it easy for customers to purchase featured products directly from the video.

John Carter
September 25, 2024

Shoppable video

The "Shoppable video" section is an interactive and engaging feature designed to enhance the shopping experience. This section allows you to play and pause a video, with selected products sliding in from left to right based on specific timestamps you set in the video. It also offers a quick buy option and a rewind button for desktop users, making it easy for customers to purchase featured products directly from the video.

John Carter
September 25, 2024

Rich text with image

The "Rich text with image" section is an elegant and visually appealing element designed to enhance your store's storytelling. This section allows you to display text alongside up to three images in an aesthetically pleasing layout.

John Carter
July 26, 2024

Parallax section

The "Parallax" section is a dynamic and visually captivating element designed to enhance user engagement. This section allows you to set a custom heading, text, and button. You can upload two images that create a parallax effect, revealing themselves as the user scrolls.

John Carter
September 25, 2024

Newsletter with image

The "Newsletter with image" section is a visually engaging element designed to grow your subscriber base. Featuring a customizable form to subscribe to your newsletter, it allows you to set a custom heading, text, and button.

John Carter
July 25, 2024

Logo banner

The "Logo Banner" section is a visually striking element that perfectly complements a Transparent Header, ideally placed as the first section of your store. Featuring a scaling logo that adjusts as you scroll and a customizable background with video or image options, it highlights your brand identity and sets the tone for the rest of your site.

John Carter
July 14, 2025

Collection feature

The 'Collection feature' section transforms your store into a vibrant display of your favorite collections. With this interactive tool, you can handpick several collections to showcase, each with its own customizable color scheme and unique background. But that's not all – as customers hover over each collection, they're greeted with an eye-catching image that not only captivates but also invites exploration

John Carter
July 23, 2024

A Step-by-Step Guide to Personalizing Your Product Pages with Custom Options

Elevate your product pages with our Custom Option block, designed to give your customers the power of choice. Beyond the standard variants, Custom Option allows you to offer personalized selections that cater to your customers' unique needs and desires.

John Carter
January 18, 2024

Custom option block

The "Custom Option Block" is a versatile feature designed for Shopify store owners who seek to offer personalized choices to their customers. This block serves as an interactive element on the product page, enabling customers to select from predefined options via a dropdown menu or a simple checkbox.

John Carter
November 24, 2025

Customizing Your Theme by Editing Theme Files

While Split offers a range of built-in settings through the Theme editor, there are instances where you may require more advanced customization. If you're comfortable with HTML, CSS, and Liquid, you have the flexibility to modify your theme by editing the theme code to make specific changes.

John Carter
January 11, 2024

Sharing a Preview of Your Shopify Theme

Before you decide to make your new theme live, it's often a good idea to get feedback from others or seek assistance from theme developers.

John Carter
January 11, 2024

Product badges

Product badges are succinct visual markers that instantly signal key information like 'Sale', 'New', or 'Exclusive' on product cards and pages. These badges act as highlights, drawing customer attention to special offers or new collections with a splash of style.

John Carter
July 14, 2025

Featured Product

The "Featured Product" section serves as a showcase highlight on your Shopify store, drawing customer attention to a chosen item with visual prominence and detailed information. It's a concise yet impactful display, offering a quick glimpse at the product's best features through striking images, essential details, and clear call-to-action buttons.

John Carter
October 30, 2024

Product recommendations

The Product Recommendations Section is a curated showcase designed to enhance the shopping experience by suggesting items that complement the customer's current browsing or previous purchase history.

John Carter
January 5, 2024

Share buttons block

The "Share Buttons" feature on Shopify enriches the customer experience by seamlessly integrating social media into your product pages. With a simple "Share" heading, this functionality invites visitors to spread the word about your products across various platforms like Facebook, Pinterest, and more.

John Carter
January 5, 2024

Upsell block

The "Upsell" block is an intuitive tool crafted to amplify the shopping journey on Shopify by presenting items that are perfect additions to the customer's primary choice. By smartly labeling the block, it becomes a subtle nudge for shoppers to consider how these additional offerings could enhance their main purchase.

John Carter
January 5, 2024

Inventory status block

The "Inventory Status" block for a Shopify store allows for real-time tracking of product availability. This feature helps manage customer expectations and drives purchasing behavior by clearly communicating stock levels.

John Carter
January 5, 2024

Collapsible tab block

Keep your product pages sleek and informative with our Collapsible Tab section. Add a clear heading like 'Wash & Care' to summarize content for easy navigation. Within the tab, detail care instructions to help customers maintain the quality of their purchase.

John Carter
November 24, 2025

Complementary products block

The "Complementary Products" block is a feature designed to enhance shopping experiences on Shopify by showcasing additional items that pair well with the main product.

John Carter
January 4, 2024

Buy button block

The "Buy Button" block in Shopify provides customers with a streamlined shopping experience by offering dynamic checkout options, such as PayPal or Apple Pay, for fast transactions. It also includes a feature to send gift cards complete with personalized messages and scheduled delivery. The checkout buttons are customizable, allowing for brand alignment in color and style, and a quantity selector is available for convenience in purchasing multiple items.

John Carter
October 15, 2024

Variant picker block

This option allows customers to select product variants, like color or size, through a dropdown menu or button format. Merchants can personalize the display by choosing custom colors for the variant options and how they appear, ensuring a seamless and branded shopping experience. Additionally, the feature includes a pop-up implementation for detailed product information and links to further informative pages, enhancing customer engagement and informed purchasing.

John Carter
November 24, 2025

Separator block

Enhance your Shopify page layout with a customizable separator block. Add a dividing line to distinguish between content sections, select a color that matches your brand, and adjust the vertical spacing for a clean, organized appearance.

John Carter
January 4, 2024

Price block

The "Price" section on your Shopify store can be customized to show discounted prices alongside the original, with the savings percentage clearly highlighted. A note can be added to assure customers that taxes are included in the final price, ensuring transparency. Text size is adjustable for optimal clarity on any device.

John Carter
January 4, 2024

Rating block

The "Customize rating block" is a feature designed for Shopify store owners who want to leverage customer feedback effectively.

John Carter
January 4, 2024

Title block

Maximize the impact of your product page with our customizable title block feature. Tailor your title to your brand's voice by adding your vendor's name to boost recognition.

John Carter
January 5, 2024

Product Page

The Product Page is one of the most crucial aspects of an e-commerce website. On Shopify, this page is designed to showcase individual products in detail. The goal is to provide customers with all the information they need to make an informed purchase decision.

John Carter
January 4, 2024

Color swatches

The Color Swatch feature on your product page is an interactive tool that showcases the available colors for an item. It provides a visual cue to users that more options exist beyond what is displayed.

John Carter
October 15, 2024

Header

The "Header" section is a crucial part of your Shopify store, serving as the gateway to your brand and the first point of interaction for your customers. It provides a navigational framework and access to key areas of your site such as product collections, search functionality, and cart overview. A well-structured Header can enhance user experience and increase the efficiency of your site navigation.

John Carter
May 5, 2025

Lookbook

The "Lookbook" section provides an elegant way to feature a collection of images in a clean, organized layout. This visually engaging section can highlight different aspects of a collection, editorial content, or various products in a straightforward yet impactful manner. It's designed to draw attention to specific items or themes, making it a versatile tool for storytelling and product display.

John Carter
July 23, 2024

Shoppable image

‍The "Shoppable Image" section is designed to create an interactive shopping experience directly from a single image. This feature allows you to highlight products within an image, making them clickable and leading customers straight to the product page.

John Carter
July 23, 2024

Image with video

The "Image with video" section is a dynamic way to engage visitors by sharing your brand's story in motion. This feature allows you to embed a video directly into your storefront.

John Carter
July 23, 2024

Multicolumn

The "Multicolumn" section provides a structured, grid-like display, ideal for featuring multiple products, categories, or content blocks in a clean and organized manner. This layout allows for several columns, each with its own image, text, and button.

John Carter
July 23, 2024

Grid view

The "Grid view" section offers a neatly organized layout to present a series of images, products, or promotions. With its structured design, it provides a clear and consistent browsing experience for your customers.

John Carter
July 23, 2024

Collage

The "Collage" section is a creative layout that allows you to craft a visually engaging composition of images, text, and call-to-action buttons. This section is perfect for displaying a collection of products, brand images, or promotional graphics in a modern, asymmetrical format.

John Carter
July 23, 2024

Slideshow

The "Slideshow" section is a dynamic display feature for your Shopify store, designed to highlight multiple images, promotions, or stories in a rotating carousel. This visually engaging element can effectively capture customer attention and guide them to different parts of your store.

John Carter
July 23, 2024

Feature collection

The "Featured Collection" section is a curated showcase spotlighting a selection of products from a specific collection. This section is ideal for highlighting new arrivals, bestsellers, or seasonal favorites, inviting customers to explore what your store has to offer.

John Carter
October 23, 2024

Featured navigation

The "Featured Navigation" section provides a streamlined way to guide customers through your store with a tabbed interface. This interactive menu is designed for easy navigation, allowing visitors to swiftly move between different parts of your site, such as the home page, product collections, or blog.

John Carter
July 22, 2024

Features banner

The "Features Banner" section displays key benefits or offerings in a neat, icon-driven format. Tailor the scale for various screens and adjust colors to match your brand. Perfect for a quick, visual rundown of your store's unique selling points.

John Carter
July 22, 2024

Image banner

The "Image Banner" section is a prominent visual display that showcases your brand or promotions with a blend of high-impact imagery and succinct text. Easily customizable, it sets the stage for your store's narrative and key offerings.

John Carter
January 9, 2025

Image with text

The "Image with Text" section combines visuals with text to showcase your brand, products, or promotions effectively. Customize easily to align with your store's story and aesthetic.

John Carter
January 9, 2025

Latest Changelog Updates

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